City, State or DMA, State) for a contracted campaign. Geo Targeting options include Country, DMA, State, City and Zip-Code. Nielsen US DMA List.
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Nielsen has come up with this notion:
A DMA region is a group of counties that form an exclusive geographic area[..]
DMAs partition all US counties, and I want to know which counties belong to which DMAs.
![]() Zip Codes In Each Dma![]()
There are public GIS shape files for DMAs and presumably also for US counties. So, if I knew GIS software, I could conceivably find the answer.
I am wondering if there is public data containing this information in a tabular, not geospatial, format (e.g., with two columns: key = county; value = DMA).
FrankFrank
Boston Dma Zip Codes2 Answers
A 2011 court decision found that Nielsen's DMA maps are protectable by copyright. This article from Bloomberg goes into the details. Here is the formal opinion
Thus, technically, DMA shapes are not freely available and must be licensed from Nielsen.
Joe GermuskaJoe Germuska
This FCC link has some archived data on Designated Marketing Areas.
This TV marketing firm may also provide some useful data on DMA(s):
F1 2002 mod. Here's somebody's cool project using various data about DMA(s):
Andrew - OpenGeoCodeAndrew - OpenGeoCode
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